Our Capabilities
Support your decisions with analytical rigor and custom insights
Corporate Strategy and
Franchise Planning
In both steady and tumultuous times, it’s critical for any organization to establish a clear strategic plan for growth and investment.
Kx Advisors works with executive teams responsible for developing and managing these strategies at the company and franchise level. We do this by objectively and quantitatively assessing the business’s current growth trajectory based on assets both in market and in development.
We then identify and prioritize organic and inorganic opportunities to develop long-term strategies for success—whether seeking to establish an innovative new offering, reinvigorate a mature business, or mitigate impending threats.
Example projects may include:
- Portfolio assessment and prioritization
- Franchise plan development
- Market entry strategy
- Market and competitive landscape assessments
- Acquisition target identification and screening
- M&A and licensing due diligence
- Wargaming and scenario planning
Case Study
See how Kx Advisors helped a top 10 pharma company develop a 10-year investment plan to maintain market leadership
Market Expansion and
Forecasting
One of the most powerful advantages a company can have is capturing new growth opportunities within existing markets.
Market expansion for medical technologies can be driven by many factors in healthcare—new sites of service, new healthcare provider groups, expanding market access, and new addressable patient populations.
Kx Advisors thrives in helping clients identify and quantify the business potential for these emerging market trends, and build strategies to seize these opportunities ahead of the competition.
Example projects may include:
- Customer white space and adjacency strategies
- Market opportunity assessments
- Channel strategy optimization
- New sites-of-service strategies
- Target patient population expansion
Case Study
See how Kx Advisors helped a fortune 500 medical device company reverse a market share loss by developing a strategy for a high-growth site of service
Mergers and
Acquisitions (M&A)
Value drivers for life sciences deals are affected by complex externalities. Successful healthcare mergers and acquisitions (M&A) require due diligence that extends beyond high-level benchmarks.
Kx Advisors combines real-world experience and deep analysis to address the rapidly evolving complexities of the life sciences industry in today’s healthcare deal landscape.
Example projects may include:
- Target identification and screening
- Investment criteria and theses
- Financial profiles
- Short-list screening
- Pre-diligence assessment
- Business model stability
- Threshold questions
- Market definition
- Value proposition assessment
- Commercial due diligence assessment
- Customer satisfaction
- Competitive landscape analysis
- Market opportunity assessment
- Regulatory and risk of disruption
- Revenue forecasts
- Synergy valuation
- Post-acquisition value creation
- Corporate and franchise planning
- Integration planning
- Market expansion and forecasting
- New product planning
Case Study
See how Kx Advisors helped a mid-cap pharma client successfully identify a highly innovative product and close an exclusive global licensing deal to bolster its pipeline and market capitalization
New Product
Planning
Bringing a new product to market begins with a foundation of detailed planning and analysis often years in advance of launch.
Kx Advisors’ new product planning capabilities enable our clients to better understand market dynamics, areas of differentiation, and strategic tradeoffs to optimize a product’s profile and adoption.
We offer tailored solutions at all stages of product development to support the depth of analysis required for key strategic decisions to unlock value.
Example projects may include:
- Product forecasting
- Target product profile optimization
- Value proposition development
- Indication and market prioritization
- Patient journey mapping
- Customer segmentation and targeting
- Competitive intelligence and share capture
- Product positioning and testing
- Pricing and reimbursement analysis
Case Study
See how Kx Advisors supported the launch of a new drug with a novel mechanism of action by identifying potential product profile improvements to better match market needs, and building a business case to prioritize future clinical investment.
Pricing and
Market Access
In both reimbursed and cash-pay markets, pricing alone can make or break the lifetime value of a product or service.
With the paradigm shift towards value-based care and fee-for-value reimbursement, the need for thoughtful and innovative pricing and market access strategies is paramount.
Kx Advisors’ capabilities enable our clients to leverage pricing as a tool to maximize the inherent value of their portfolios, to anticipate and adapt to competitive pricing dynamics, and to better understand and contextualize global market access structures.
Example projects may include:
- Drug and device pricing strategy development
- Procedural economic modeling for medical devices
- International reference drug pricing analyses
- Payer policy and coverage quality strategies
- Capital equipment and consumables pricing
- Gross-to-net discount optimization
- Business model development for software and services
Case Study
See how Kx Advisors determined a franchise-optimized unit price point for a clinical-stage biotech company’s multiple-indication asset to maximize long-range cumulative net income
Brand Planning and
Launch Strategy
Successfully creating and launching new brands is a crucial driver of growth, yet it’s common for new products to fall short of forecasted expectations. In a healthcare environment where there’s often too much information, standing out amongst a crowd and remaining top of mind continues to challenge new brands.
As products in the pipeline move from clinical development to marketing, translating a product profile and clinical data into positioning, tactics, and sales execution requires detailed cross-functional planning.
Kx Advisors helps companies establish differentiated brands — advising on strategies for brand positioning and messaging, targeting, promotion mix, sales operations, and launch monitoring to ensure rapid adoption.
Example projects may include:
- Brand positioning and messaging
- Marketing investment and mix planning
- Launch readiness and monitoring
- Commercial operations strategy and benchmarking
- Customer segmentation and targeting
- Wargaming and scenario planning
Case Study
See how Kx Advisors helped a client develop a holistic launch strategy for a product to maximize adoption, ensure efficient deployment of capital, and proactively monitor launch KPIs for early intervention