Industry Sector

Health IT and
Digital Health

In an era of value-based care, rapid health technology innovation, and changing regulatory landscape, Kx Advisors consultants help develop winning business strategies for the world’s leading software providers and digital health IT (HIT) companies.

We work with clients spanning the IT advancement spectrum, from dedicated HIT vendors seeking a cutting edge over their rivals, to traditional device and pharma companies tasked with creating a digital health strategy.

From development through launch, Kx supports clients in making critical decisions to maintain market positioning, win new customers, maintain share, and compete to win in a rapidly developing space.

How we support our digital health
and HIT clients

For health IT clients, we offer a breadth of services ranging from mergers and acquisitions (M&A) advisory (landscape assessments, target identification, commercial due diligence) to product planning and roadmap development. We work to tackle white space growth opportunities, set best-in-class commercial positioning, and develop new product concepts.

Kx has helped clients adapt to new value-based care (VBC) initiatives from government agencies, navigate the increasingly consolidated provider landscape, and enter new markets.

Our capabilities include:

  • Acquisition due diligence
  • Asset identification and screening
  • Benchmarking and competitive intelligence
  • Customer segmentation
  • Launch planning
  • Minimum viable product (MVP) development and product roadmap
  • Pricing optimization
  • Product forecasting and opportunity sizing
  • Unmet needs assessment
  • White space and adjacency assessments

Benefit from our digital health and
HIT experience

Kx Advisors works with IT vendors spanning the HIT spectrum, from electronic medical records (EMRs) to population health management to virtual care. We also work with principal investors interested in acquiring HIT assets, or with HIT portfolio companies. We have experience across provider- and plan-facing HIT, as well as solutions for pharma, MedTech, and life sciences.

Our research base spans a wide range of US health plans, from the Big 3 to small community plans, as well as key IT decision-makers at both the largest and most prestigious IDNs as well as community hospitals and other provider institutions.

Our health IT category experience includes:

Payer, PBM, and pharmacy solutions

  • Care management
  • Compliance
  • ePrescribing
  • Member engagement


  • Network management
  • Payment integrity
  • Patient decision support

Pharma, MedTech, and life sciences

  • Clinical trial operations
  • Compliance
  • Customer relationship management
  • Digital health and patient engagement


  • Genomic and precision medicine
  • Insights and analytics
  • Real world evidence
  • Supply chain solutions

Provider Solutions

  • Care coordination
  • Clinical decision support
  • EMR
  • Evidence-based medicine
  • Lab and radiology information systems
  • Population health


  • Patient engagement
  • Revenue cycle management
  • Remote monitoring
  • Transcription
  • Virtual care and telemedicine
  • Workforce management