Industry Sector

Medical Devices

The medical device landscape continues to be marked by exciting innovation and changing customer dynamics. Device miniaturization, robotics, imaging advancements, remote monitoring, and software-enabled smart devices are shifting sites of care and creating new business models. At the same time, provider consolidation, value-based purchasing and increasing patient empowerment are forcing MedTech companies to rethink traditional commercial models.

Kx Advisors helps medical device companies successfully think beyond traditional approaches and maximize opportunity in new ventures, whether that is portfolio growth through acquisition or product planning in new markets.

How we support our medical
device clients

Kx Advisors works with the world’s leading medical device companies on their most important growth initiatives. From product development through launch, we support clients in making critical decisions to drive novel innovation, grow share, and compete to win in rapidly developing spaces. Kx supports executives across numerous functions—including marketing and sales, corporate strategy and business development, and R&D and clinical—to lead growth initiatives in highly specialized device categories.

We take a highly data-driven approach, combining our deep expertise in primary research with rigorous quantitative analytics of clinical, economic, operational, and behavioral data.

Our capabilities include:

  • Acquisition due diligence
  • Asset identification and screening
  • Benchmarking and competitive intelligence
  • Brand planning and launch strategy
  • Customer segmentation
  • Franchise strategy and portfolio planning
  • Pricing, reimbursement, and market access analysis
  • Product forecasting and opportunity sizing
  • Target product profile optimization
  • Unmet needs assessment
  • White space and adjacency assessments

Benefit from our medical device
experience

Kx brings 35+ years of experience working with medical device clients across various segments, including procedure-based devices, capital equipment, and software-enabled clinical solutions. We couple our product expertise with deep knowledge of inpatient, outpatient, and alternate site care settings, all major provider specialties, and economic buyers and stakeholders.

Our deep subject matter expertise in these areas makes us an unparalleled partner to companies looking to gather rich market insights, develop actionable strategy, and accelerate market growth.

Our medical device category experience includes:

  • Aesthetic medicine
  • Cardiac rhythm management
  • Critical care
  • Dental
  • Diabetes
  • Endoscopy
  • ENT
  • General surgery
  • Imaging
  • Interventional cardiology
  • Medication management and delivery
  • Neuromodulation and pain
  • Neurovascular and stroke
  • Orthopedics and spine
  • Peripheral interventions
  • Radiation and interventional oncology
  • Sleep and respiratory
  • Structural heart
  • Urology and women’s health
  • Wound care