The Problem

Kx helped the client team with developing a holistic launch strategy for the product to maximize adoption, ensure efficient deployment of capital, and establish discipline in monitoring launch KPIs for early intervention.

How Kx Helped

• Segmentation: Testing the value proposition of the new product with target physician customers and identifying target physician segments
• Pricing: Developing an optimized pricing strategy for highest volume segments
• Sales deployment: Implementing the physician segmentation into the company’s sales deployment strategy and integrating into its sales operations infrastructure (CRM)
• KPI monitoring: Establishing a year one launch excellence plan to develop and monitor leading KPIs predictive of sustained sales impact (e.g., account conversion, driving productivity and repeat business, customer service), and creating a company-wide KPI dashboard for regular monitoring and early intervention